They say, when you make it here you can make it anywhere. New York City have been since after World War 2 a melting pot not just of culture but of skill and talent. People with something to prove go to New York to get what they want and implement the things that they learned in a very high level. Everyone is competing to get a piece of that pie and it is also true with Search Engine Optimization. SEO NY has been one of the most competitive markets since people started doing online marketing and it’s one of the fiercest marketing battlefield with websites come in go in the search rankings like people come and go in busy well-known restaurants.
The effort required to rank on locations in New York City most of the time a lot more compared to other cities in the U.S. Even small business have good looking websites with great on page optimizations. Additionally, the price for internet marketing is competitive thus leading to a lot more businesses setting aside some amount to invest in their online presence. People in NY are busy people and they would rather use the convenience of the internet than to ask around what is good and what is bad. Internet has been a great place to get information for them.
New York City SEO is a jungle where big animals are at the top of the food chain and it’s the same with the internet marketing scene. Big companies rule and small companies try their best to get some piece of the action. Hiring a big company has it perks but it also has its downside. The biggest downside of hiring a big SEO company is the cost. Some of the bigger companies will charge you anywhere from 3,000 to 10,000 depending on the amount of work to be done and on how big the company of the client is. Most of the big companies though have a good track record so the risk is minimal compared to hiring a smaller company. Hiring a smaller company doesn’t mean that you will be throwing your money. Small companies do have a lot of advantage against their bigger counterparts. Two of the biggest are pricing and efficiency. Some small companies will charge you for half the price of the bigger companies while providing the same service. They can do this by hiring employees overseas which brings the cost of their operations down quite a bit. Efficiency is also markedly better since they have to cater to a much smaller customer pool compared to bigger companies.
When starting your online venture in New York City, make sure to do some research first because like in any big cities there are a lot of people who are pretending they know something and will leave you hanging once they get what they want.
When choosing the best Search Engine Company in New York City or the surrounding area, once should consider that not everything is created equal. One of the best way to know if a business is legit or not is by its portfolio. If you looking for an SEO service, you probably have a basic idea of how a search engine works. A good marketing firm will have their own case study for you able to decide clearly. They usually let the data talk to you. Factual data is the only data you will need.
A bad SEO company will do the opposite, they endlessly talk about how good internet marketing is for your business and how it can help increase your profitability in general. They will show you graphs and studies conducted by other institution and not from them. They will probably show you a case study or a portfolio from one of their internet marketing “buddies”. They will have the best smile and some of them even rent a Ferrari to keep up with the facade. When to think that it’s too good to be true, then probably it is. Another warning sign is the look of their website. A good search engine marketing company should have a good website that contains concise and factual information. If the website looks like it came from a 90’s movie or it looks messed up, run.
Listed below are just some tips in choosing a good internet marketing company in New York
Real Results – Just like what I said above, data is king. A company needs to show that it has created good results for its past clients.
Correct Process – There are three hats that an SEO expert can wear, there are white, black and grey. The black hat usually goes for unethical practices that search engines doesn’t want. They usually offer quick fixes at a very low cost. Remember, Google updates it’s algorithm at least once a year and every year it gets better at detecting black hat practices. White hat SEO experts usually go for longevity and sticks to what the search engines tells them. Usually, their work will last a very long time since search engines love it when you stick to the rules and they will reward it also with good rankings. The grey hat doesn’t really care what process he uses as long as he gets results may it be black or white or a combination of both. The best choice would be choosing an ethical SEO company not just because do they it the “right” way but because the results will stay a long time.
Responsive – Everyone needs answers, the faster the better. SEO is a deep subject with a lot of nomenclatures. The ideal internet marketing company in NY would be the one that can answer your queries regarding SEO subject in a timely manner and have not to wait for weeks to answer a simple question. People who are passionate at what they do needs all the info they can get on subjects that are related to what they like.
Choosing the wrong company is very crucial and can break your online campaign if you chose the wrong one.