Most people probably haven’t heard of Search Engine Optimization or Search Engine. Most people know what Google, Yahoo and MSN though. These three are just some of the many search engine out there and the biggest of them all is Google thus when we talk about search engine rankings, we mostly talk about ranking in Google search. Search Engine Optimization or SEO is a relatively new term in marketing and a lot of marketing “experts” does not even consider this as one of the tools in their arsenal.
The idea behind ranking in the search engine started in the mid-1990’s when webmasters started optimizing their websites for search engines. At first, it was just a simple task that involves sending the website URL to the various search engines which would send a “spider” to “crawl” the pages, extract the other links from the page and return the information found on the page to be indexed. The earlier versions of search engines relied heavily on user submitted data which leads to rampant ranking manipulation. The leads to websites ranking for keyword terms that are outside of their niche. This prompted the community to improve search algorithm and it is still being improved since then to avoid online marketing specialists “gaming” the rankings.
The current state of search engine rankings is different now with improved algorithm thus leading to a more complex environment. Search engines now have their own “proprietary” search algorithm thus ranking well on one does not guarantee the same results on others.
Search Engine Optimization is way important now than ever due to the fact that almost everyone uses the internet. Additionally, a lot of people based their decision on what they see FIRST on the search engine. Websites placing high on the search generally have a lot more visitors compared with websites that are a bit lower on the rankings. There have been a lot of studies conducted by marketing experts pointing out that increase in website traffic directly correlates to increase in revenues. Not all keywords are created equal and some have more searches and some don’t have anything at all thus choosing a keyword to go for is really important if one intends to use search engine rankings to their advantage.
Another important thing to remember when ranking in search engines is the added bonus of brand awareness, the more traffic the better. Web design and SEO go hand in hand in building your brand. When a website is well built according to the real life branding, it will be easier for your customers to remember your brand and every business needs brand recognition if it wants to do better.
Last but not the least, SEO is important because it’s a byproduct of technology and innovation. Every business needs technology and innovation to survive in this era and search engine rankings is a direct product of those two.
A lot of businessmen in NYC do not want SEO. People tend to reject things that they don’t understand fully and the things that will require months of investing before any results can be seen. SEO for them is kind of an unproven thesis that some little boy conducted in his small garage. It is understandable because they will be investing money which they could have invested on other marketing platforms that are less risky. NYC SEO is a competitive scene where a lot of people with different skill set are vying to get the best marketing contract possible. Some of them will even promise the heavens just to get that juicy check without any evidence of their supposedly ranking skills. The problem with SEO is people can just screenshot any website they want and just claim it as theirs. This happens a lot with misinformed business owners thus leading to an unpleasant experience and leading to more people not getting the service.
What they are missing out though is a big business opportunity which could have helped them expand their customer base and revenue. The real world results of search engine optimization are real as there are numerous studies pointing out that ranking well on heavy traffic keywords do affect profitability. Business owners in NYC, however, tend to disagree since SEO became synonymous with annoying sales people who call you every Saturday to sell their “special” Deux machina product. This is due to people who barely did a 5-hour research and acting up like gurus selling the service like it’s some kind of a pancake on your local drive through. What people don’t know is search engine technology is something easy to get into but hard to master. The concepts are dead simple “content is king” they say but it’s just a marketing term created by Google to make things simple. Simple does not equate to easy, actually, some of the things that are simple are the ones that are quite complex if you analyze it deep enough. This is true with search engine optimization, things look easy but the truth is it’s not. A search engine’s algorithm is considered one of the most guarded secret in the world. Nobody outside Google knows exactly how the search the search engine work and we only get a glimpse on some of the numerous faces occasionally through Google updates.
If a guy tells you he can rank your website in 5 different heavy traffic keywords in a month while pricing it for just for 99.95$ then something is up. First off it all depends on the keywords and keyword difficulty heavily relies on the amount of traffic it gets. So the more popular the keyword, the harder it is to rank. Additionally, it will take more than hundred dollars to properly rank a keyword. I think the reason why New York City SEO is having a bad light because a lot of people are saying they can do things that are literally impossible to do at a given price point.
They say, when you make it here you can make it anywhere. New York City have been since after World War 2 a melting pot not just of culture but of skill and talent. People with something to prove go to New York to get what they want and implement the things that they learned in a very high level. Everyone is competing to get a piece of that pie and it is also true with Search Engine Optimization. SEO NY has been one of the most competitive markets since people started doing online marketing and it’s one of the fiercest marketing battlefield with websites come in go in the search rankings like people come and go in busy well-known restaurants.
The effort required to rank on locations in New York City most of the time a lot more compared to other cities in the U.S. Even small business have good looking websites with great on page optimizations. Additionally, the price for internet marketing is competitive thus leading to a lot more businesses setting aside some amount to invest in their online presence. People in NY are busy people and they would rather use the convenience of the internet than to ask around what is good and what is bad. Internet has been a great place to get information for them.
New York City SEO is a jungle where big animals are at the top of the food chain and it’s the same with the internet marketing scene. Big companies rule and small companies try their best to get some piece of the action. Hiring a big company has it perks but it also has its downside. The biggest downside of hiring a big SEO company is the cost. Some of the bigger companies will charge you anywhere from 3,000 to 10,000 depending on the amount of work to be done and on how big the company of the client is. Most of the big companies though have a good track record so the risk is minimal compared to hiring a smaller company. Hiring a smaller company doesn’t mean that you will be throwing your money. Small companies do have a lot of advantage against their bigger counterparts. Two of the biggest are pricing and efficiency. Some small companies will charge you for half the price of the bigger companies while providing the same service. They can do this by hiring employees overseas which brings the cost of their operations down quite a bit. Efficiency is also markedly better since they have to cater to a much smaller customer pool compared to bigger companies.
When starting your online venture in New York City, make sure to do some research first because like in any big cities there are a lot of people who are pretending they know something and will leave you hanging once they get what they want.
When choosing the best Search Engine Company in New York City or the surrounding area, once should consider that not everything is created equal. One of the best way to know if a business is legit or not is by its portfolio. If you looking for an SEO service, you probably have a basic idea of how a search engine works. A good marketing firm will have their own case study for you able to decide clearly. They usually let the data talk to you. Factual data is the only data you will need.
A bad SEO company will do the opposite, they endlessly talk about how good internet marketing is for your business and how it can help increase your profitability in general. They will show you graphs and studies conducted by other institution and not from them. They will probably show you a case study or a portfolio from one of their internet marketing “buddies”. They will have the best smile and some of them even rent a Ferrari to keep up with the facade. When to think that it’s too good to be true, then probably it is. Another warning sign is the look of their website. A good search engine marketing company should have a good website that contains concise and factual information. If the website looks like it came from a 90’s movie or it looks messed up, run.
Listed below are just some tips in choosing a good internet marketing company in New York
Real Results – Just like what I said above, data is king. A company needs to show that it has created good results for its past clients.
Correct Process – There are three hats that an SEO expert can wear, there are white, black and grey. The black hat usually goes for unethical practices that search engines doesn’t want. They usually offer quick fixes at a very low cost. Remember, Google updates it’s algorithm at least once a year and every year it gets better at detecting black hat practices. White hat SEO experts usually go for longevity and sticks to what the search engines tells them. Usually, their work will last a very long time since search engines love it when you stick to the rules and they will reward it also with good rankings. The grey hat doesn’t really care what process he uses as long as he gets results may it be black or white or a combination of both. The best choice would be choosing an ethical SEO company not just because do they it the “right” way but because the results will stay a long time.
Responsive – Everyone needs answers, the faster the better. SEO is a deep subject with a lot of nomenclatures. The ideal internet marketing company in NY would be the one that can answer your queries regarding SEO subject in a timely manner and have not to wait for weeks to answer a simple question. People who are passionate at what they do needs all the info they can get on subjects that are related to what they like.
Choosing the wrong company is very crucial and can break your online campaign if you chose the wrong one.
Being on top is not easy especially on the search engines, there are just tons of things to consider in order to get to the top. Even though Google had already highlighted the things you need to do in order to get to the top there are still tons of information being locked out to prevent exploitation. Google Guidelines, in particular, does not say anything about links. They don’t expand on it further so people are having a difficult time getting on the top due to lack of information.
Another hurdle is the time needed in order to reach the top. The truth is you need a lot of time to climb the rankings and most of the websites that are on top are doing the same as you so the advantage you got from knowing some about SEO is negated. They could also be spending a lot more than you do in their online marketing so you need to take into consideration that too. Spending to get more online views and conversion is just normal for a serious business. After all, the internet is a huge place and there are endless possibilities if you think of the total amount of traffic internet has. Listed below are just some of things you need to do if you want to get to the top of the search results without breaking the bank.
Look around more – Don’t jump on the first SEO specialist that calls you. Rather, you should take your time to search for the best option. Different people value work differently thus the price of the service fluctuates. It only takes a few minutes a day to contact them and get a price point. Some of the SEO specialists will try to value their service too high so you also need to watch out on those. A good price point for a medium difficulty keyword is $500-$1000. That price is fair considering there are a lot of things to do in order to reach the top.
Be specific – There are a lot of things to be done when you are doing SEO, but some of them are optional. The most important thing you need to do first is to establish your local profile. The best way to do this is to do local listings. Some example of the listings is: Yelp, Google Business, Yahoo local and Bing Business. These four are the most important since three of them are being offered by search engines themselves and Yelp is known to be one of the authority sites when it comes to local search. You need to a little research for the best SEO service and just pick out the things that you want. This way you can save some money.
Do some research – You need to do some research first in order to get the better deal. Different areas have different rates. Here in Westchester NY, rates usually go from $500 to $2000 a month for SEO services. Which is fair if you think about it. SEO if done correctly will last a very long time some retain their rankings for more than five years so it’s really worth it. People using the internet keeps growing same as well as the search volume.
There is another option if you don’t have the budget for online marketing. You can do Search Engine optimization on your own. You could buy online courses to get things started or join a mastermind group in order to understand nomenclature faster. Or you could do both and get to learn it faster. Understanding SEO is easy, but there is a huge gap between understanding and implementing it. Start with check out my first post with SEO tips
There’s literally thousands of SEO tips on the net. Some of them came from professional internet consultants, but some of them came from people who do not have the correct ideas what search engine optimization is. Here in Westchester NY, businesses are very keen on expanding their businesses whether it be on another physical location or on the digital field. Having your digital presence expanded can help a business a lot since most people have access to the internet. Aside from access, people are finding review sites a good source of information regarding business background, types of services and customer feedback. It is true that a customer won’t visit a business if it does not fare well on review sites. Listed below are some SEO tips that businesses can do in order to understand what Search Engine is all about
Keyword Ranking Importance – A keyword rank is important because it is tied directly to the amount of traffic you will get on your search engine position. The higher you place on the rankings the more visitors you get.
Keyword Traffic – The amount of traffic you get from a certain keyword. Not all keywords are created equal. Some are visited more while some less. There are many popular keywords, but those are very hard to get into because usually, those keywords are getting targeted by a lot of big companies.
Picking your niche – You need to pick what market you are going into before you start doing SEO. Usually, it’s pretty clear but there some marketers who target related niche in order to broaden their reach. There are also some keywords that are not directly related to your niche but could pull in some traffic because they share the same ideas and function.
Finding the least competition with good volume – In order to get best results, what you need to do is to find keywords that is low in competition but has a good volume. You can do this by using keyword tools such ahref site explorer or moz in order to analyze the competition on that keyword. It will take time at first yes, but it will give you that extra edge you need in order to obtain rank 1 in the search engine.
Spend Wisely – At the end of the day it’s the ROI that we are after and not just presence. That’s why you need to carefully watch your budget. A good SEO consultant will have a game plan ready for you and will be upfront on the fees. Another way is to not just consult one agency, feel free to ask around for the average price of search engine optimization in your area. A good way to get some referrals is to search some keyword terms you want and call the business that owns the top rank. Ask them for the company who did their Internet marketing and you are set to go.
Lots of impostors – The first thing you need to ask from someone who will do search optimization for you is the portfolio. That way you will know if what he says is true. There are lots of people masquerading as online gurus so you better watch out.
In order for a business to obtain the best online results, a good game plan for internet marketing needs to be put in place. Start small but never forget that value of online marketing because its one of those things that if done right will give you