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Search Engine Marketing – How to do it best

Search Engine Marketing has been on the field for a lot of years now. Ever since the creation of search engines, people who have websites have been looking for ways in order to gain the upper hand in the rankings. People who spend a lot of time researching the best ways to improve rankings are usually called SEM Gurus or Search Engine Optimization professionals. These people are always on the hunt for new and easier ways to rank in the search engines and once a new update comes out of Google, they are the first one to test the new algorithm out. In order to get the best results in doing your SEO, you need to seek these people out. There are tons of information on the internet about search engine optimization, but some of them are false and could get you in trouble if you try to implement them. The best way to learn search engine marketing if you live in Westchester NY is to join a mastermind, group. These kinds of groups are usually headed by a Guru. You can get valuable information if you join one these groups and you can learn search engine marketing much faster doing this rather than doing it on your own.

To start, try joining a mastermind group that has a lot of members and has a successful background. You should ask for the keywords the guru has successfully ranked and the websites he used. Don’t forget to do a short background check because there are tons of people who are masquerading as gurus in order to get a quick income. You should stay away from mastermind groups that have negative reviews online.

Another way of doing search engine marketing is to leave it to the experts. You can easily hire a company to do everything for you. But the downside of hiring someone is you don’t get to keep the knowledge that comes with it. So if your website slips through the rankings, you need to hire a company again in order to get back up. The upside of all of this is you save a lot of time. You also need to fork out a substantial amount of money since these services are specialized and would take some time to finish. You could also check out one of our search engine guide to know the basic principle behind the search engine.

Another good way for learning Search Engine Optimization if you live in Westchester NY is to enroll yourself in an online course. The difference between an online course and a mastermind group is that the latter tends to be more expensive, but it is also more focused on educating individuals rather than the whole group. An online course is a good alternative to mastermind groups because it is cheaper and the pace is a little bit slower. One of the best websites to learn SEO from is is the leading online course site that offers technical knowledge about website creation, apps creation, and internet marketing. It also offers courses for people who love website design and graphics design plus it is cheap. You only need to spend $25 for the basic plan for one month in order to access the vast archives of

Search Engine Marketing is a tricky business, there’s a big chance that the things you have learned will become obsolete after an algorithm update. Learning new things is the best way to go if you want to reach the top, it’s also the best way if you are just starting out, keep on learning. Check out one of this service on Westchester NY SEO.

Truths and Myths About Online Income and SEO

online revenues

You have probably heard of online marketing from people who aspire to earn some income on the sides. The truth is earning income on the internet is hard and takes time. But fear not because it is not impossible. This article will contain the truths about creating income through the internet. For now we will focus on placing your website on the top place of you chosen keywords. All you need to know is that websites that are top on the rankings bring in more money than websites that are below it. A lot of people tend to ignore the second or the third page and the other pages after that so it is important to be able to reach the first page of the search engines if you want to get found. The fundamental idea behind Search Engine Marketing is simple, in order to have conversions and sales you need to have traffic first and the best kind of traffic are the free ones. Actually they are not free since you have to work really hard to get them so in essence they are not totally free.

In order to get free traffic to you website, you must learn how to climb up the rankings first. One myth that some SEO people tells us is more links equates to better ranking. While it may be true a few years ago, too much link building at a fast rate could actually get you in trouble. Google is so much sophisticated now that it can detect these kinds of activities. Instead of doing a lot of link building it is much easier and better to tone down a number of links and just focus on getting links from authority sites.

Another Myth that SEO “Gurus” might tell you is that it does not take time to rank a website on the search engines. These so called “Gurus” will sell you anything and will promise you the whole world. The truth is you can rank quickly on certain keywords IF only they don’t hold much value. There are a lot of keywords that don’t get traffic and professional Search Engine Optimization experts usually just ignore them thus the competition is low. Doing proper online marketing takes time, you need to research your niche thoroughly and do a proper keywords research first after that you need to do research on possible authority websites you can get links from. After you have done all these, you also need to wait for the search engine to decide the ranking of your website. You will be getting results in 2 to 6 months depending on the keyword and niche difficulty.

Another misconception is that links are more important than your on page values. When we talk about on page SEO it usually means the name of the domain, site title, page title, meta description and HTML tags. The truth is the page values is as important as your link building. The on page values are the one that classifies your website. It tells the search engine what kind of website you have and the keyword that they should be ranking you to.

A good on page optimization will help your website a lot because it makes your climb a little bit faster. There are numerous studies that identify on page factors as one of the biggest factors when search engine determine the rankings.

Be on Top of Search Results without Spending a lot

Being on top is not easy especially on the search engines, there are just tons of things to consider in order to get to the top. Even though Google had already highlighted the things you need to do in order to get to the top there are still tons of information being locked out to prevent exploitation. Google Guidelines, in particular, does not say anything about links. They don’t expand on it further so people are having a difficult time getting on the top due to lack of information.


Another hurdle is the time needed in order to reach the top. The truth is you need a lot of time to climb the rankings and most of the websites that are on top are doing the same as you so the advantage you got from knowing some about SEO is negated. They could also be spending a lot more than you do in their online marketing so you need to take into consideration that too. Spending to get more online views and conversion is just normal for a serious business. After all, the internet is a huge place and there are endless possibilities if you think of the total amount of traffic internet has. Listed below are just some of things you need to do if you want to get to the top of the search results without breaking the bank.

  1. Look around more – Don’t jump on the first SEO specialist that calls you. Rather, you should take your time to search for the best option. Different people value work differently thus the price of the service fluctuates. It only takes a few minutes a day to contact them and get a price point. Some of the SEO specialists will try to value their service too high so you also need to watch out on those. A good price point for a medium difficulty keyword is $500-$1000. That price is fair considering there are a lot of things to do in order to reach the top.
  2. Be specific – There are a lot of things to be done when you are doing SEO, but some of them are optional. The most important thing you need to do first is to establish your local profile. The best way to do this is to do local listings. Some example of the listings is: Yelp, Google Business, Yahoo local and Bing Business. These four are the most important since three of them are being offered by search engines themselves and Yelp is known to be one of the authority sites when it comes to local search. You need to a little research for the best SEO service and just pick out the things that you want. This way you can save some money.
  3. Do some research – You need to do some research first in order to get the better deal. Different areas have different rates. Here in Westchester NY, rates usually go from $500 to $2000 a month for SEO services. Which is fair if you think about it. SEO if done correctly will last a very long time some retain their rankings for more than five years so it’s really worth it. People using the internet keeps growing same as well as the search volume.


There is another option if you don’t have the budget for online marketing. You can do Search Engine optimization on your own. You could buy online courses to get things started or join a mastermind group in order to understand nomenclature faster. Or you could do both and get to learn it faster. Understanding SEO is easy, but there is a huge gap between understanding and implementing it. Start with check out my first post with SEO tips


SEO and Google +


There’s literally thousands of SEO tips on the net. Some of them came from professional internet consultants, but some of them came from people who do not have the correct ideas what search engine optimization is. Here in Westchester NY, businesses are very keen on expanding their businesses whether it be on another physical location or on the digital field. Having your digital presence expanded can help a business a lot since most people have access to the internet. Aside from access, people are finding review sites a good source of information regarding business background, types of services and customer feedback. It is true that a customer won’t visit a business if it does not fare well on review sites. Listed below are some SEO tips that businesses can do in order to understand what Search Engine is all about

  1. Keyword Ranking Importance – A keyword rank is important because it is tied directly to the amount of traffic you will get on your search engine position. The higher you place on the rankings the more visitors you get.
  2. Keyword Traffic – The amount of traffic you get from a certain keyword. Not all keywords are created equal. Some are visited more while some less. There are many popular keywords, but those are very hard to get into because usually, those keywords are getting targeted by a lot of big companies.
  3. Picking your niche – You need to pick what market you are going into before you start doing SEO. Usually, it’s pretty clear but there some marketers who target related niche in order to broaden their reach. There are also some keywords that are not directly related to your niche but could pull in some traffic because they share the same ideas and function.
  4. Finding the least competition with good volume – In order to get best results, what you need to do is to find keywords that is low in competition but has a good volume. You can do this by using keyword tools such ahref site explorer or moz in order to analyze the competition on that keyword. It will take time at first yes, but it will give you that extra edge you need in order to obtain rank 1 in the search engine.
  5. Spend Wisely – At the end of the day it’s the ROI that we are after and not just presence. That’s why you need to carefully watch your budget. A good SEO consultant will have a game plan ready for you and will be upfront on the fees. Another way is to not just consult one agency, feel free to ask around for the average price of search engine optimization in your area. A good way to get some referrals is to search some keyword terms you want and call the business that owns the top rank. Ask them for the company who did their Internet marketing and you are set to go.
  6. Lots of impostors – The first thing you need to ask from someone who will do search optimization for you is the portfolio. That way you will know if what he says is true. There are lots of people masquerading as online gurus so you better watch out.

In order for a business to obtain the best online results, a good game plan for internet marketing needs to be put in place. Start small but never forget that value of online marketing because its one of those things that if done right will give you